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Full service digital advertising agency Topia has landed marketing as well as media strategy and purchase duties for travel site Lastminute.com.au, following a high stakes competitive pitch.

The Topia Marketing agency will be working intimately with Lastminute.com.au to generate original marketing ideas to propel the Lastminute.com.au business. With the initial work from the agency due in December 2007, expectations are high.

Specific information of the names and numbers of the other agencies who participated in the pitch were left undisclosed, however speculation indicates that there were five other marketing agencies involved in the bid for the business.

Nyree Corby, Topia’s CEO said: “To be working with such an innovative online brand is really a breath of fresh air. The travel category is a competitive one, so we are excited about the challenges this client represents and believe that Topia will produce some outstanding results with our unique approach.

“We’re looking forward to breaking the mould in online travel advertising and increasing market share for Lastminute.com.au as a result.”

Lastminute marketing executive Michael Edwards commented: “Topia were exactly what we were looking for – young, fresh, really creative and their approach has meant that they’ve already added enormous value. We look forward to achieving some great things together.”